Founder, Emylee Williams
Emylee Williams is the visionary founder of Creative's Catalyst in Kansas City, where she helps service-based business owners scale to $500k+ without the hustle - a mission born from her own journey of discovering that success doesn't have to be complicated.
Her story begins in 2011 as a photographer and strategist, where like many entrepreneurs, she believed scaling meant grinding harder and doing more.
That mindset shifted dramatically when she co-founded a multi-million dollar marketing and digital product company in 2015, which grew to serve over 30,000 students across 189 countries.
While leading a team of 27+ and driving six-figure launches, Emylee learned the hard way that bigger isn't always better.
“I had no idea how big I could grow because I thought selling was only for ‘those guys’...”
““I had built myself a JOB JOB,” she says. “We were making millions, but we were spending almost as much to keep the machine running. Multiple high-ticket programs, done-for-you services, digital courses, a membership - we did it all, and it was exhausting.””
Despite having what many would consider a dream business, Emylee realized the high-overhead hustle was wrecking her nervous system. In 2023, she made what many thought was a crazy decision: walking away from her dream job (and retirement plan) to press the reset button.
She founded Creative's Catalyst with a revolutionary hypothesis: could she make good fucking money doing things that felt easy, aligned, and even a little lazy? The answer was a resounding yes. By rebuilding her business with 90% less overhead and focusing only on what felt natural and energizing, she proved that scaling doesn't require sacrifice.
Now, Emylee works exclusively with established service providers who want to scale past $500k without sacrificing simplicity or personal freedom. By combining data-driven strategies with human design principles, she helps clients uncover hidden revenue opportunities and create growth plans that work with their natural energy, not against it.
““Every single thing I do is in alignment with how I naturally show up best in this world, and I’m unapologetic about that,” she says. “That’s what I want for my clients too - the confidence to build a business that feels as good as it performs.””
Her approach proves that scaling doesn't require more complexity - it requires the right data to illuminate your path and the right energy to sustain it.
Scroll to the bottom for images and a short bio for your use.
Creator, Innovator, Catalyst
Introduction: Emylee Williams is renowned for her transformative approach to business strategy, simplifying the complexities of entrepreneurship for thousands of students and clients. Her expertise in crafting actionable frameworks has directly contributed to the scalable growth and efficiency of numerous small businesses. Emylee currently specializes in helping small business founders, corporate executives, and senior leadership create inclusive workplaces for neurodivergent and introverted leaders.
Career Highlights: During her 8-year tenure at her previous company, Emylee played a pivotal role in its growth, guiding it to generate millions in revenue. Her strategic insights have empowered thousands of online creatives and small business owners, significantly enhancing their operational, selling, and marketing systems.
Expertise and Innovations: Emylee's innovative spirit has led her to pioneer diverse business ventures, where she has applied her deep understanding of market dynamics to achieve substantial success. Her endeavors include founding Flora Publishing and a unique handmade jewelry line, each reflecting her commitment to merging creativity with business acumen.
Visionary Leadership: From managing solo enterprises to leading teams of up to nine employees and coordinating over 25 contractors, Emylee excels in creating nurturing work environments that promote productivity and well-being. She is particularly passionate about fostering inclusive workplaces that support neurodivergent and introverted leaders.
Creative Ventures and Publications: Emylee's creative pursuits are anchored in her belief that creative expression is fundamental to business success. She has authored multiple international bestsellers and founded Flora Publishing to support other indie authors. Her work with aspiring authors focuses on developing the systems necessary for a successful indie publishing career.
Industry Impact: As an Enneagram 3, INFJ, introvert, and Projector, Emylee challenges traditional business paradigms, advocating for methods that enhance efficiency and creativity without compromising personal well-being. Her style hasn’t just transformed her own ventures but also reshaped the wider business scene, inspiring entrepreneurs to embrace more ethical, fun, creative, and authentic ways of doing business.
Interview or Article Topics
For media inquiries or to schedule an interview, please contact Emylee at hello@creativescatalyst.com.
Short Bio and Headshots for Your Use
Emylee Williams is the founder of Creative's Catalyst and your resident "lazy" business strategist in Kansas City. After co-founding and scaling a multi-million dollar agency to serve 30,000+ students globally, she now helps 6-figure agency founders package their expertise into high-value advisory offers. Translation? She shows you how to make more money without working more hours.
When she's not helping clients uncover their next $100K opportunity, you'll find her reading smutty romance novels or obsessing over spreadsheets (because yes, both can coexist).
